![]() Now, developers are not permitted to provide payment options or links to purchase digital goods inside their apps because that would deprive Apple of its 30 percent share. The addition of in-app purchases several years later brought with it stricter rules. ![]() The era of $0.99 apps changed everything, and Apple raked in cash from each sale. It's taken a long time to get where we are now - Apple launched the App Store at a time when installing software on mobile devices was tedious and expensive. Secure email provider ProtonMail says Apple threatened to ban its app (Opens in a new window) from the App Store if it didn't start paying Apple a cut. We've heard from a few developers who say Apple pushed them to add in-app purchases (IAPs) to their free apps, and a new congressional report features yet another tale of Apple's IAP strong-arming. Apple has always maintained complete control over the iPhone app ecosystem, but that policy is increasingly coming under scrutiny from regulators and developers.
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